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《经济管理学刊（中英文版）》是一本关注经济管理领域最新进展的开源国际学术期刊。本刊采用开放获取模式，报道经济管理领域的最新科研成果，旨在反映学术前沿进展及水平，促进学术交流，为国内外该领域的学者、科研人员提供一个良好的交流平台，以推进经济管理理论与实务的发展。本刊可接收中、英文稿件。但中文稿件要有详细的英文标题、作者、单位、摘要和关键词。初次投稿请按照稿件模板排版后在线投稿。录用稿件首先刊发在期刊网站上，然后由Ivy Publisher出版公司出版，面相全球公开发行。因此，要求来稿均不涉密，文责自负。
ISSN Print: 2169-6020 ISSN Online: 2169-6039
投稿邮箱: emj@ivypub.org 出版频次: 季刊（3/6/9/12月）
1. 所有投至本刊的文章都需经过科技期刊学术不端文献检测系统AMLC进行文献检测。
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3. 本刊已被知网（CNKI Scholar）收录。
比亚迪绿色营销分析研究
作者：Tongxi Jiang
摘要：
Due to the requirements of society, more and more manufacturers begin to pay attention to green marketing. As the world's leading manufacturer, BYD has started to research new energy vehicles and already received some results, but it still has some problems. Several suggestions are given. BYD should master core new energy technology for its further development, attach importance to multiple marketing methods, strengthen efforts to build a green brand and get the support of R&D from the national government.
关键词：Green Marketing; New Energy Vehicles; BYD
参考文献：
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[2] Jaderná, E. and Přikrylová, J. (2018) ‘Green Solutions in Automotive Industry’, MarketingScience&Inspirations,13(1),pp.2–11.Availableat: http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=129596807&site=eds-live&scope=site (Accessed: 26 October 2019)
[3] Lou, Y., Wang, W. and Yang, X. (2017) ‘Customers’ Attitude on New Energy Vehicles’ Policies and Policy Impact on Customers’ Purchase Intention’, Energy Procedia, 105, pp. 2187–2193. doi: 10.1016/j.egypro.2017.03.617.
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[6] Masiero, G. et al. (2016) ‘Electric vehicles in China: BYD strategies and government subsidies’, RAI Revista de Administração e Inovação, 13(1), pp. 3–11. doi: 10.1016/j.rai.2016.01.001.
[7] Zhang, L. and Qin, Q. (2018) ‘China’s new energy vehicle policies: Evolution, comparison and recommendation’, Transportation Research Part A, 110, pp. 57–72. doi: 10.1016/j.tra.2018.02.012.
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